Eight years after designing shirts designed to be worn untucked, UNTUCKit has shown all of America the difference a perfect-fitting shirt can make. Now, its sights are set on the U.K. with the opening of two new stores on Nov. 6 in central London: Covent Garden and Westfield London.
The stores mark the 80th and 81st UNTUCKit locations, with five in Canada and the rest across 34 states in the U.S.
"This is a huge moment for UNTUCKit. Having a presence in the U.K. has always been top of mind for us,” said UNTUCKit Founder Chris Riccobono. “We’re looking forward to giving them an authentic way to experience UNTUCKit—up close and in person.”
UNTUCKit’s U.K. locations will carry a curated selection of UNTUCKit’s men's apparel—from timeless wrinkle-free and performance option to seasonal flannels, sweaters, and outerwear. Additionally, the stores will have on-site activations like whiskey tastings, just as in many U.S. stores.
Customers who can’t make it to the new locations can still enjoy the same benefits as customers in the states with the launch of the official UNTUCKit U.K. site, launched today. Now UK customers can enjoy fast, free shipping and returns on every order.
Though the launch is just happening, UNTUCKit already has a fan in the U.K: Premier League soccer champion and Manchester City midfielder Kevin De Bruyne.
“I’m so excited to be working with UNTUCKit as they launch in the U.K. I’m not a guy that often tucks in, so it’s great having an untucked shirt that looks good and fits great,” says De Bruyne. His favorite part? “For me, it’s the fit. The shirts are never too baggy or too short, and they never bunch up in the arms.”
UNTUCKit shirts are Kevin’s go-to when he’s off the field. His favorites are the wrinkle-free button downs for everyday wear, flannels for colder days, and shirt jackets for layering. “I can wear UNTUCKit to the stadium on game day, nights out, or just spending time with my family at home,” he says.
UNTUCKit is excited to add Kevin to a roster that includes Drew Brees, Wayne Gretzky, Chase Elliott, and David Johnson.
After bringing Shirts Designed to be Worn Untucked to London, UNTUCKit has plans to expand into other parts of the U.K. and Europe in the coming years.
If you’re in London, go visit the new UNTUCKit stores at the following locations.